Association GC Marks 14 Years of Growth, Reflecting Expansion Into a Global Workforce

Founded in Florida in 2012, the organization reflects on its evolution into an international professional-services operation encompassing law, association management, executive coaching, communications, and judicial campaign consulting.

FLORIDA, October 16, 2026 — Association GC (AGC), a multidisciplinary professional-services organization founded by G.C. Murray II, Esq., DPL, is celebrating its 14th anniversary by reflecting on a period of organizational growth that has transformed its operations from a Florida-based law practice into an international operation supported by a global workforce.

Established in 2012, Association GC began with a focus on providing legal counsel and management services to associations and nonprofit organizations. Over the past 14 years, that foundation has evolved into a broader professional-services operation, bringing together expertise in law, organizational management, executive coaching, strategic communications, and judicial campaign consulting.

A significant milestone in this evolution came in 2025, when AGC expanded into a global workforce. The development marked an important step in the organization's growth, extending its operational foundation beyond its Florida origins and bringing together professionals across geographic boundaries.

Rather than representing a departure from its original purpose, the expansion reflects AGC's continued development of the people, expertise, and organizational capabilities behind its work. 

"Fourteen years ago, Association GC began with a clear purpose: to help organizations navigate challenges, strengthen their foundations, and create meaningful change," said G.C. Murray II, Esq., DPL, CEO and Managing Attorney of Association GC. "What has evolved since then is not simply the size or structure of our organization, but the people and perspectives we are able to bring together. Building a global team has reinforced something I've always believed: meaningful progress depends on having the right people, working with intention, toward a shared purpose."

Four Divisions, One Commitment to Greater Change 

As AGC's operations have evolved, so has the breadth of its professional services. Today, the organization operates through four specialized divisions, each addressing distinct needs while contributing to its broader commitment to helping individuals and organizations Achieve Greater Change.

Association GC remains the organization's foundation, providing legal counsel and association management services to associations, nonprofit organizations, and organizational leaders. Greatness Curated focuses on executive coaching and leadership development, helping professionals strengthen their leadership and pursue meaningful growth.

Greatness Communicated extends the organization's capabilities into strategic communications, branding, and public relations, supporting professionals and organizations in communicating their work, strengthening visibility, and building credibility. Ballot to Bench provides specialized judicial campaign consulting, combining strategic guidance and communications support for judicial candidates.

Together, these divisions reflect AGC's evolution beyond a traditional law practice into a multidisciplinary organization that addresses the interconnected challenges of leadership, management, communications, and professional advancement.

Building With Purpose

For AGC, its global workforce represents more than geographic expansion. It reflects an approach to organizational development centered on bringing together different perspectives and professional capabilities in support of a shared mission.

"As we recognize this anniversary, I'm especially grateful for the people who have contributed to what Association GC has become," Murray added. "Growth only matters when it strengthens your ability to serve. Our responsibility is to remain intentional about how we build, how we collaborate, and how we use our capabilities to make a difference for the people and organizations who place their trust in us."

As Association GC marks 14 years, the organization remains focused on strengthening its capabilities, supporting organizational leaders, and delivering services that respond to the evolving needs of its clients.

With a foundation in legal and association management, four specialized divisions, and a global workforce, AGC continues to build around the purpose that has guided its work since 2012: Achieve Greater Change.

About Association GC

Founded in Florida in 2012 by G.C. Murray II, Esq., DPL, Association GC is a multidisciplinary professional-services organization specializing in law and association management. Led by Murray as CEO and Managing Attorney, the organization operates through four divisions: Association GC, providing legal and association management services; Greatness Curated, offering executive coaching and leadership development; Greatness Communicated, specializing in communications and public relations; and Ballot to Bench, providing judicial campaign consulting. Supported by a global workforce, AGC serves organizations and professional leaders with a commitment to achieving greater change.

Learn more about Association GC and its work with associations and professional leaders at https://www.association.law.